William Shakespeare’s famous line “What’s in a name? That which we call a rose by any other name would smell just as sweet.” suggests that the essence of something is not determined by its name. However, when it comes to naming a company, the significance of a name cannot be overstated. It serves as an identity, representing the company’s values and qualities to the world. Our CEO and director embarked on a quest to find the perfect name for our company, scouring through endless Google searches and shortlists. Yet, none seemed to capture the essence they sought—a name that not only stood out but also encapsulated the core qualities of our team.

Their search led them to a revelation: a name that wasn’t just a word from the dictionary but a fusion of two essential qualities—Capable and Ethical. Thus, Capthical was born. The name symbolises the ethos of our company, where the company is not only capable in it’s roles but also upholds the highest ethical standards. Capable signifies our competency and proficiency in our endeavours, ensuring that we deliver results that exceed expectations. Ethical underscores our unwavering commitment to integrity and morality in every aspect of our work. At Capthical, these qualities are not just ideals but ingrained principles that guide our actions and decisions.

Why are these qualities paramount in running a company? Simply put, they form the foundation of trust and credibility. Being capable ensures that we can meet the demands and challenges of our industry, while being ethical guarantees that we do so with honour and dignity. In a world where reputation is everything, our adherence to these principles distinguishes us and fosters enduring relationships with our clients. It’s not just about what we achieve but how we achieve it that defines us.

In essence, Capthical embodies more than just a name—it’s a testament to our commitment to excellence and integrity. As we embark on this journey, we carry with us the values of capability and ethics, knowing that they will guide us towards giving the best work to our clients.